Our story

Our story

Created in 2016, the NJI story is a story of passion: cycling. After having ridden many Pyrenean passes and cyclosportives, Nadine made an unfortunate observation: women are still not enough represented in the world of cycling and this feeling was even more present when it came to equipping themselves. Following numerous exchanges and fabulous meetings, the idea was born: to offer women, of all levels, a high-performance and aesthetic products.



«The idea is not only to have a comfortable and stylish outfit, it is also to encourage all women
and to promote the beautiful values of cycling, such as courage,
surpassing oneself and sharing.»


The team

Originally, NJI is two generations of sportswomen who wanted to take up the challenge together to create a brand where all women could recognize themselves.
Based in France, in Toulouse, NJI is now women but also men concerned about sharing their know-how and their passion all over the world



"It's an amazing adventure, full of commitment and pride, where nothing seems impossible! It's a bit like riding a bike: pushing your limits further and further and achieving your goals.“


Today NJI is growing and it is thanks to you!

With a sincere will to improve unceasingly all that can be and to go always further with you, NJI develops and transforms itself. The new NJI is presented in 3 shades to answer at best all your desires and to allow you to live your passions fully:
L'Originale - L'Extrême - La Citadine.